From the primitive stage of online marketing, more specifically online marketing through SEO (Search Engine Optimization), webmasters or online marketers used to develop anchor text link! So far, it is effective, highly recommended for fast optimization of search engines. Each year search engine, like Google reshapes its algorithm and webmasters need to adjust accordingly. If you can generate good content and unique articles then creating back links with anchor texts has been effective so far. But, now things are expected to change. Due to the spammers anchor texts are becoming serious headaches for the search engines.
In this scenario, you may be asking to yourself, what should be your preference instead of anchor texts? Well, this article will illustrate that!
As the anchor texts have become quite bothering and irritating for many of us, it is the right time for us to think of some alternatives.Intelligent search engine like Google fairly understands that and thus, in near future a giant change is possible in the industry of online marketing and definitely anchor texts will lose their values. Instead of anchor text a new term or concept has already appeared and has been successfully applied by some web design company India. The new concept is named as ‘Co-Citation’. So what is this? Let’sfind out!
Co-Citation is a method of placing link at the context sensitive positions of the contents. This is completely different method and generally not used in traditional SEO. Google not only sees the anchor texts, but also judges the keyword proximity of an article. Well, this is not something like keyword density wherein you put the keywords several times to get success (which is obviously spam and a poor concept of online marketing).For co-citation, you need to write keyword related articles. For example, if you are writing something on television ratings, then consumer rating or consumer report is a key phrase and search engines vouch on that. Density of such related terms should be proper and should be natural. Difference is that you are not spamming; rather writing in an organized approach.
Being an organized and more logical approach co-citation has many benefits.First of all, it helps to get more target oriented traffics and thus, your website will be visited by truly potential customers, not by time wasters. Hence, more profitability and brand consciousness is guaranteed through co-citation. Readers and search engines always try to find something really good if they click on a link. For example if you are writing something on dog foods, then your anchor link will take the reader to a page where you will get some extra information about the dog foods. If the linked page is related, then total keyword proximity of the two combined article will come into play and thus your main webpage will start getting recognition in the right way.
These are the biggest advantages of co-citation and if you are searching for co-citation related solutions or services from a professional company, then many website design India companies are available. You can hire their affordable and effective services.